Tourism Drives the Development of Southeast Asia Pool & Spa Market

With the total population of 660 million, Thailand, Indonesia,The Philippines, Vietnam, Malaysia and Singapore and other ASEAN countries are all betting on the most promising sector: tourism, and particularly, wellness tourism.

Luxury hotels are thus experiencing huge growth in ASEAN particularly in Indonesia, Vietnam, Thailand, Singapore and the Philippines. Since swimming pools are an important criteria of choice, all these countries choose to invest in innovations and novelties. Besides tourism, we may also evoke the expansion and global enrichment of the middle class, particularly in Thailand, Vietnam and Malaysia. The inhabitants wish to consume more, or differently, in order to improve their living space or well-being. And this is done through the construction of a pool, and even more so, by a private spa.

As it is well known, Asia Pacific is the fastest-growing region in pool & spa market and grows with the highest CAGR during the forecast period. As the one and only industry trade show in Southeast Asia, ASEAN Pool & Spa Expo is scheduled to be held in IMPACT Exhibition Centre. Bangkok, Thailand, which is a good platform for International players to tap into the regional market.

With 150 Exhibitors, 10,000 visitors and 10,000 sq.m. exhibition area, ASEAN Pool & Spa Expo 2023 is considered to be one of the most promising industry trade shows in the world.